Case Study
Fabox™ for Geely Auto UK at CarFest 2026
Fabox™ supplied two Fabox+ modules and one Fabox Cube for Damn Good's Geely Auto UK activation at CarFest 2026, creating a bold modular base for branding, lighting and live visitor experiences.
- Client:
- Damn Good Ltd
- Date:
- Related Services:
- Brand Activations
Modular event infrastructure for a high-energy automotive activation
For CarFest 2026 at Silverstone, Fabox™ worked with Damn Good Ltd to provide the modular structure behind a major activation for Geely Auto UK.
Damn Good led the creative concept, design and production for Geely, using Fabox™ as part of a wider event environment designed to introduce visitors to the brand, its vehicle range and a series of interactive experiences.
The project combined two Fabox+ modules and one Fabox Cube, creating a flexible structural platform that could support bold branding, lighting, public access and live visitor engagement.
The Brief
The Geely activation needed to do more than provide a backdrop for vehicle display. It had to work as an active visitor environment, supporting entertainment, engagement and brand storytelling throughout the CarFest weekend.
Fabox™ provided the modular infrastructure required to turn Damn Good’s creative concept into a robust event space at Silverstone.
The configuration included:
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Two Fabox+ modules, providing additional height and visual presence
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One Fabox Cube, adding further flexibility to the overall footprint
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Raised event decking across the activation area
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Anthracite glass balustrades around public access areas
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Suspended ceiling elements
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Integrated electrical provision, including RGB tube lighting, spot lighting and floor sockets
Together, these elements created a strong structural base around which Damn Good could develop the wider Geely experience.
Built Around the Geely Brand
The finished Fabox™ structure was transformed through Geely’s visual identity, with large-format graphics, dark architectural finishes and elevated branded sections giving the activation a strong presence across the event site.
A large campaign wall promoted the Geely EX2, while illuminated Geely branding and the additional height provided by the Fabox+ modules increased visibility from around the wider CarFest footprint.
Open elevations kept the activation connected to the surrounding event, while glazed sections and glass balustrades maintained clear sightlines through the structure.
An Active Visitor Space
The Fabox™ structure was not simply a display shell. It formed an active part of Damn Good’s wider visitor experience.
Inside the activation, visitors could take part in a kinetic dance floor experience that converted movement into energy, with live energy battles encouraging people to interact directly with the space.
DJs and dancers helped keep the energy high throughout the event, turning the Fabox area into a live engagement environment rather than a static exhibition stand.
Integrated RGB tube lighting brought colour into the ceiling structure, while spot lighting, power distribution and raised event decking supported the practical requirements of the space.
Wide entrance steps and glass balustrades created a clear public entrance, while the open-sided configuration allowed the activity inside to remain visible to visitors moving around the event.
Part of a Larger Geely Activation
The Fabox™ build sat within a much larger Geely footprint created by Damn Good.
Across the site, visitors could explore the Geely vehicle range, see the specially wrapped Team England EX5 and take part in a variety of interactive brand experiences.
A dedicated engagement area gave visitors another way to interact with the brand, while the kinetic dance floor, DJs, dancers and giveaways created a programme of activity throughout the event.
A separate Modulbox structure complemented the Fabox installation, creating multiple spaces with different functions across one coordinated activation.
This allowed Damn Good to combine different structural systems and experience zones while maintaining one consistent Geely identity across the complete footprint.
Modular Structure, Creative Freedom
One of the strengths of the project was the way the structural system became part of the creative design rather than simply sitting behind it.
The taller Fabox+ modules provided the vertical scale needed for prominent branding, while the Fabox Cube added another modular element to the overall arrangement.
The combination of open elevations, raised decking, glass balustrades, suspended ceilings and integrated lighting gave Damn Good a flexible platform that could be developed around the needs of the activation.
Why Fabox™?
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Modular by Design: Fabox+ and Fabox Cube modules can be combined to create different footprints, heights and configurations
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Extra Height with Fabox+: Taller modules create additional visual impact and more opportunities for elevated branding
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Built to be Branded: Large structural faces can accommodate campaign graphics, signage and custom finishes
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Integrated Event Features: Raised decking, suspended ceilings, lighting, power and glass balustrades can be incorporated into the build
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Open or Enclosed: Structures can be configured around the needs of the activation, from open visitor environments to more enclosed spaces
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Fast Event Deployment: Modular construction reduces the amount of structural work required on site
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Reusable & Reconfigurable: The same core system can be adapted and rebranded for future events, campaigns and environments
The Result
The completed activation gave Geely Auto UK a highly visible presence at CarFest 2026 while providing Damn Good with a flexible structural platform around which to build the wider experience.
The finished space combined creative design from Damn Good with adaptable Fabox™ event infrastructure, supporting everything from large-format branding and vehicle display to live entertainment, the kinetic dance floor and interactive visitor engagement.
For Fabox™, the project demonstrates what can happen when modular engineering becomes part of the creative toolkit rather than simply the structure behind it.
What could you create with Fabox™?
From automotive launches and experiential brand activations to hospitality spaces, showrooms and exhibition environments, Fabox™ provides the modular structure to turn ambitious concepts into physical spaces.
Speak with Fabox™ or Event & Media Structures LTD about your next brand activation, exhibition or event structure.
Email: info@fabox.co.uk
Tel: +44 (0)1908 224702
Email: info@event-structures.co.uk
Tel: +44 (0)1908 224702